Emma Grede is a British entrepreneur, business executive, investor, and fashion industry leader. She is best known as the co-founder and CEO of Good American, a founding partner and Chief Product Officer at SKIMS, and the co-founder of Safely.
Her career has spanned fashion, entertainment, consumer products, and investment. She has since been a regular investor on Shark Tank and has been the first Black female investor in the show’s history. The development of business continues to be a priority for Grede in 2026, as well as investment in consumer brands and projects focused on entrepreneurship and the economic empowerment of women. In April 2026, she also released her first book, Start With Yourself: A New Vision for Work & Life.
Who is Emma Grede?
Emma Grede is a British businesswoman, entrepreneur, investor, and philanthropist who is renowned for her development and investment in several leading consumer brands. She is a native of London and was a fashion and entertainment marketing professional before establishing her own talent management and entertainment marketing agency, ITB Worldwide.
It’s no surprise that Grede is best known as the co-founder and CEO of Good American, which she founded with Khloé Kardashian in 2016. She is also the founding partner of SKIMS and a Co-founder of Safely and Off Season. She has been actively involved in fashion, consumer products, and representation topics that have an inclusive aspect.
She has also featured as an investor on Shark Tank, as the first Black female investor ever to appear on the show. Besides her various commercial pursuits, Grede has collaborated with such groups as the Fifteen Percent Pledge and Baby2Baby.
| Details | Information |
| Full Name | Emma Findlay Grede |
| Date of Birth | 23 September 1982 |
| Birthplace | London, England |
| Age | 44 Years (2026) |
| Zodiac Sign | Libra |
| Nationality | British |
| Profession | Entrepreneur, Investor, Business Executive |
| Known For | Good American, SKIMS, Safely, Shark Tank |
| Husband | Jens Grede |
| Children | 4 |
| Education | London College of Fashion |
Emma Grede Age (2026), Date of Birth and Zodiac Sign
Emma Grede was born on 23 September 1982 in London, England. She is 44 years old in 2026. Her zodiac sign is Libra.
| Detail | Information |
| Date of Birth | 23 September 1982 |
| Age | 44 Years |
| Birthplace | London, England |
| Zodiac Sign | Libra |
| Nationality | British |
Emma Grede Height, Weight and Physical Appearance
The exact height and weight of Emma Grede have not been reported frequently or reliably, and there are conflicting reports online. According to one of her biographies, she is 5’3″ (160 cm) and weighs around 60 kg (132 lbs). The other sites give different readings, so these are only approximate – don’t take them as proven. Grede is also known for her stylish and elegant attire, which includes designer outfits, modern gowns, and sleek dresses. Biographical Profiles say she has dark hair and dark brown eyes.
| Physical Detail | Information |
| Height | 5 feet 5 inches tall |
| Hair Colour | Black |
| Eye Colour | Brown |
| Build | Not officially documented |
| Appearance | Fashion and business executive |
Emma Grede Family Background
Emma Grede was born and grew up in Plaistow, East London, with her three sisters. She was the eldest of four daughters in a family that was mainly supported by her mother, Jenny-Lee Findlay. Grede has stated that her mother has been a role model to her, in terms of her work ethic and independence. Her father is Trinidadian, and Grede has mentioned her family in Jamaica as well. Her parents divorced when she was a little girl, and her mother brought her and her siblings up alone.
Grede has three younger sisters, Charlotte, Rachelle, and Katie-Beth. She has stated that since her mother was working, her responsibility for younger siblings has influenced her sense of responsibility from a young age. As an adult, she regained a close friendship with her father.
| Family Detail | Information |
| Mother | Jenny-Lee Findlay |
| Siblings | Three younger sisters |
| Birthplace | London |
| Childhood | East London |
| Family Structure | Single-parent household |
Educational Qualifications
She attended the London College of Fashion but did not complete a traditional university degree.
Instead, she chose to take the plunge into the professional world right out of the gate and acquired fashion, marketing, entertainment, and brand experience. This hands-on business knowledge later came in handy for her entrepreneurial journey.
| Education Detail | Information |
| Institution | London College of Fashion |
| Area of Study | Fashion |
| Degree | Did not complete |
| Professional Training | Fashion, marketing and entrepreneurship |
Emma Grede’s Husband and Children
Emma Grede is married to Jens Grede, a Swedish entrepreneur and fashion executive. The couple wed in 2008, and they have four kids.
Jens has worked very closely professionally with Emma as well. He is co-founder of SKIMS with Emma Grede and Kim Kardashian.
| Relationship Detail | Information |
| Marital Status | Married |
| Husband | Jens Grede |
| Marriage Year | 2008 |
| Children | 4 |
| Husband’s Nationality | Swedish |
Emma Grede Career Highlights
- Began her career in both fashion and events.
- Built up experience in the entertainment marketing industry.
- Founder of ITB Worldwide in 2008.
- Became CEO of ITB Worldwide.
- In 2016, she launched Good American alongside Essence of Fashion star Khloé Kardashian.
- Became a founding partner of SKIMS.
- Became the Chief Product Officer of SKIMS.
- Co-founded Safely.
- Joined the ranks of regular investors on Shark Tank.
- Became Chairwoman of the Fifteen Percent Pledge.
- Co-founded Off Season.
- Grown to TV and podcasting.
- First published her book in 2026.
| Year | Venture / Work | Role / Milestone |
| 2008 | ITB Worldwide | Founder & CEO; entertainment marketing agency |
| 2016 | Good American | Co-Founder & CEO with Khloé Kardashian |
| 2019 | SKIMS | Founding Partner & CPO |
| 2020 | Fifteen Percent Pledge | Chairwoman |
| 2021 | Safely | Co-Founder with Kris Jenner |
| 2021 | Shark Tank | First Black woman guest investor |
| 2024 | Dragons’ Den | Special Guest Dragon |
| 2024 | Side Hustlers | Co-Host & Executive Producer |
| 2025 | Off Season | Co-Founder |
| 2025 | Aspire Podcast | Host |
| 2026 | Start With Yourself | Debut business book author |
Emma Grede Investments
Grede has been an investor in various businesses catering to consumers. She is interested in investments with a focus on Fashion, Beauty, Food, Lifestyle, and products targeted at underserved markets.
Her investment portfolio has some other businesses that are associated with it – they include Range Beauty, Junobie, No Limbits, Bridal Babes, Kahawa 1893 and CAKES Body.
Emma Grede Philanthropy
Grede’s extensive work is in the area of diversity and economic opportunity.
She is also Chairwoman at the Fifteen Percent Pledge, a group that promotes meaningful shelf space for African-American-owned businesses in big-business stores.
She has also provided support to groups regarding gender and women, children, and economic empowerment.
Awards and Recognition
Grede has been honored for her fashion and entrepreneurial efforts. That same year, she, Jens Grede, and Kim Kardashian were honored with the CFDA Innovation Award for their work with SKIMS.
She has also been featured on Forbes lists of successful self-made women.
| Recognition | Year |
| CFDA Innovation Award | 2022 |
| Forbes America’s Richest Self-Made Women | Multiple Years |
| First Black Female Shark on Shark Tank | 2021 |
| Business and Fashion Recognition | 2020s |
Emma Grede Book
Grede’s debut book, Start With Yourself: A New Vision for Work & Life, was published in April 2026.
The book speaks about career growth, aspiration, wealth, personal priorities, and creating your career based on your own goals.
| Book Detail | Information |
| Title | Start With Yourself |
| Author | Emma Grede |
| Release Date | 14 April 2026 |
| Category | Business and Personal Development |
| Format | Book |
Emma Grede Net Worth (2026)
As of 2026, Forbes estimates Emma Grede’s net worth to be around $405 million. According to Forbes, she currently has a net worth of $405 million, and her investment in SKIMS makes up about three-quarters of that.
Grede’s main source of wealth is through her ownership interests and business operations in the fashion and consumer-brand industry. She is a founding partner of SKIMS and co-founder and CEO of Good American. She has also dabbled in other ventures such as Frame and Cakes. In 2026, Fortune again referenced Forbes’ $405 million valuation and reported on Grede’s business career and SKIMS.
Her net worth is tracked and verified online by financial publications like Forbes, which lists her real-time wealth on its America’s Richest Self-Made Women list, and private company valuations and the percentage of ownership can fluctuate, so it is best to make a best estimate.
Social Media Presence and Fan Following
Emma Grede is a prolific social media influencer, especially in the realm of entrepreneurship, fashion, business, leadership, and personal development. She has an official Linktree that links her Instagram, TikTok, YouTube, and LinkedIn pages together.
In general, Grede’s posts highlight topics of business, entrepreneurship, leadership, fashion, investing, career development and interviews with other founders and professionals. She also encourages followers on social media to listen to her podcast, Aspire with Emma Grede, and read her book Start With Yourself.
| Platform | Account | Followers |
| @emmagrede | 1.6M | |
| Emma Grede | 82718 | |
| X | @EmmaGrede | 6245 |
| YouTube | @EmmaGrede | 288K |
Note: Social media follower updates as of September 2026.
Latest News
- In 2026, there’s Emma Grede who’s active in business, fashion, and media.
- Her book Start With Yourself came out in April, and she continued her conversations with business leaders and entrepreneurs on her podcast Aspire with Emma Grede.
- She has also spoken on various projects with consumer and investment projects for SKIMS and Good American, as well as developed other consumer and investment projects.
- Her presence in the media has been increasing, expanding her role as a fashion entrepreneur beyond that of an ordinary one.
Conclusion
Emma Grede is a veteran in the fashion, entertainment marketing, consumer products, and investment industry. From fashion and talent management to the development and management of big consumer brands. Her experiences with Good American and SKIMS have made her one of the prominent businesspeople, and Safely, Off Season, and investment activities have grown her portfolio. Shark Tank, along with her book “Start With Yourself: A New Vision for Work & Life” (released on April 14, 2026), has also afforded philanthropy a profile in her role as an entrepreneur, business leader, and economic opportunity provider.
FAQs
Emma Grede is a British businesswoman and entrepreneur, best known for Good American, SKIMS, and Safely, as well as being a participant on Shark Tank.
In 2026, Emma Grede is 44 years old.
Emma Grede is the wife of a Swedish fashion entrepreneur and executive, Jens Grede.
As of June 2026, Forbes projected Emma Grede’s net worth to be roughly $405 million.
She is involved in several major projects, such as Good American, SKIMS, Safely, Off Season, and ITB Worldwide.
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