Lenskart Company Profile: History, Brands, Products and Prices

Lenskart is an eyewear company based in India, and a leading company in India, which sells glasses, contact lenses and accessories for the eyes. The firm sells its products online as well as offline via its website, mobile app and retail locations. Lenskart is a tech-retail, eye-testing, product-making, and digital commerce integration. The company has also created its own brands of eyewear like Lenskart Air, Vincent Chase and John Jacobs. This article will provide complete information about Lenskart.

What is Lenskart?

Lenskart is a technology-enabled eyewear brand that sells prescription eyeglasses, sun glasses, contact lenses and other eyewear products. Lenskart allows customers to shop for eyewear online or go to their stores to try on frames, get eye testing services, and find help to choose the products. The company has an omnichannel business model, with both digital channels and a large brick-and-mortar store base. Lenskart is also involved in the development of its own brands. Lenskart Air is dedicated to lightweight eyewear, Vincent Chase is geared towards fashionable and contemporary designs and John Jacobs is targeted towards top quality eyewear.

Particular	Details
Company	Lenskart Solutions Limited
Previous Name	Valyoo Technologies Private Limited
Founded	2008
Online Operations	2010
First Retail Store	2013, New Delhi
Founder	Peyush Bansal and co-founders
CEO	Peyush Bansal
Industry	Eyewear and Optical Retail
Main Products	Eyeglasses, Sunglasses, Contact Lenses
Business Model	Online + Offline
Major Markets	India and International Markets
Major Brands	Lenskart Air, Vincent Chase, John Jacobs
International Brand	Owndays

History of Lenskart

Lenskart was founded by Peyush Bansal, Neha Bansal, Amit Chaudhary and Sumeet Kapahi in 2008 under the name of Valyoo Technologies Private Limited. The company first began offering eyeglasses online in India in 2010. It started with the aim of providing eyewear to Indian audience through technology and direct to consumer distribution.

Lenskart opened its first brick and mortar outlet in New Delhi in 2013. The growth of online shopping and brick and mortar retailing were important factors in its expansion strategy. Lenskart grew their stores, production facilities, technology and product lines over the years.

The company’s international expansion was also underway. It also expands outside of its borders, to markets like Japan, Singapore, Thailand, Malaysia, Indonesia, the Philippines, Hong Kong and Taiwan, as well as countries in the Middle East. Instead, it was in June 2022 that Lenskart acquired a controlling stake in Japanese eyewear brand Owndays for around $400 million. As of March 2026, Lenskart had 2,609 stores in India and 718 stores internationally.

Lenskart Product Categories

Lenskart’s primary business is eyewear and vision related products. Prescription eyeglasses, computer glasses, blue light glasses, sun glasses, contact lenses, coloured lenses, lenses solutions and eyewear accessories are the major categories. The prices and products are correct as per Lenskart.

Product	Approximate Price Range
Prescription Eyeglasses	₹500–₹10,000+
Computer Glasses	₹999–₹5,000+
Blue-Light Glasses	₹999–₹5,000+
Sunglasses	₹500–₹10,000+
Premium Sunglasses	₹3,000–₹20,000+
Contact Lenses	₹300–₹5,000+
Coloured Contact Lenses	₹99–₹2,500+
Lens Solutions	₹100–₹700+
Eyewear Accessories	₹100–₹2,000+

The prices are subject to change with the brand, frame, type of lens, prescription and offers and are approximate.

Lenskart Eyeglasses

Lenskart is one of the major categories of goods it sells, which includes prescription eyeglasses. Customers can choose frames based on shape, size, color, materials, brand and price. There are frames available for various face shapes and styles. Lenskart also offers various types of prescription lenses. Depending on prescription and requirements, the customer can choose the lenses.

Type	Approximate Price
Basic Eyeglasses	₹500–₹1,500
Regular Eyeglasses	₹1,000–₹3,000
Lenskart Air	₹1,500–₹4,000+
Vincent Chase	₹1,000–₹4,000+
John Jacobs	₹2,000–₹10,000+
Premium Frames	₹5,000–₹15,000+

Additional premium lenses, coatings or other lens options may result in the final price increasing.

Lenskart Air

Lenskart Air is a popular eyewear brand of the company. The focus of the collection is on light and comfortable frames. The brand has a variety of shapes and types of frames for men and women. The lenskart air price range is an appropriate range for this product.

Product	Approximate Price
Lenskart Air Frames	₹1,500–₹3,000+
Lenskart Air Eyeglasses	₹1,500–₹4,000+
Lenskart Air Sunglasses	₹1,000–₹4,000+
Premium Air Collection	₹2,500–₹5,000+

Vincent Chase

Another big brand among the Lenskart family is Vincent Chase. It’s all about current and trendy eyewear. There are several types of frames in the collection which vary in shapes, colour and designs.

Product	Approximate Price
Basic Frames	₹1,000–₹2,000
Eyeglasses	₹1,000–₹4,000+
Sunglasses	₹1,000–₹5,000+
Premium Collection	₹3,000–₹7,000+

John Jacobs

John Jacobs is one of the top brands in the Lenskart portfolio. The series consists of prescription frames and sunglasses, specializing in high quality styling and materials.

Product	Approximate Price
Eyeglasses	₹2,000–₹10,000+
Sunglasses	₹2,500–₹10,000+
Premium Frames	₹5,000–₹15,000+
Designer Collection	₹7,000–₹20,000+

Lenskart Sunglasses

Lenskart’s sunglasses come in various frame shapes, colours, lens types and designs. Customers can select sunglasses for daily wear, travellers, outdoor activities or fashion.

Sunglasses Type	Approximate Price
Basic Sunglasses	₹500–₹1,500
Fashion Sunglasses	₹800–₹3,000
Lenskart Air Sunglasses	₹1,000–₹4,000+
Vincent Chase Sunglasses	₹1,000–₹5,000+
John Jacobs Sunglasses	₹2,500–₹10,000+
Premium Sunglasses	₹5,000–₹20,000+

Lenskart Computer Glasses

Computer Glasses are specifically made for anyone that spends a considerable portion of their time in front of a computer, or a cell phone and other digital screens. There are various frames and lens types available in this category from Lenskart.

Product Type	Approximate Price
Basic Computer Glasses	₹500–₹1,600
BLU Lens Glasses	₹1,000–₹3,000
Premium Computer Glasses	₹2,500–₹5,000+
Branded Computer Glasses	₹2,000–₹6,000+

Lenskart Contact Lenses

Another type of product that Lenskart offers is contact lenses. Customers can have a choice of lenses made for every day, monthly and other special needs, depending on their prescription needs. It offers global brands, such as Aqualens, Bausch & Lomb and Acuvue (Johnson & Johnson).

Contact Lens Type	Approximate Price
Basic or Trial Lenses	₹199–₹500
Monthly Lenses	₹300–₹2,500+
Daily Disposable Lenses	₹400–₹3,000+
Toric Lenses	₹500–₹3,000+
Multifocal Lenses	₹1,500–₹4,000+
Yearly Lenses	₹900–₹2,000+
Premium Branded Lenses	₹2,000–₹5,000+

The price of contact lenses varies from brand to brand, the prescription, the number of pairs in the pack and the type of lens.

Coloured Contact Lenses

Lenskart also offers coloured contact lenses for those who want to try a different eye colour. Brown, grey, blue and green are popular colours to choose.

Product	Approximate Price
Trial Pack	₹99–₹200
Daily Coloured Lenses	₹300–₹900
Monthly Coloured Lenses	₹300–₹1,500
Premium Coloured Lenses	₹800–₹2,500+

Lenskart Lens Solutions and Accessories

Lenskart also provides eyewear and contact lens care products. These include lens cleaning solutions, contact-lens solutions, eyewear cases and other accessories.

Product	Approximate Price
Lens Cleaner	₹100–₹300
Contact Lens Solution	₹150–₹700
Eyewear Case	₹100–₹500
Lens Cloth	₹50–₹200
Eye Drops	₹80–₹500
Eyewear Accessories	₹100–₹2,000

Lenskart Brands

Lenskart has developed a portfolio of brands to target different eyewear segments. The big brands are Lenskart Air, Vincent Chase and John Jacobs. Lenskart Air specializes in light weight glasses, Vincent Chase on fashion and contemporary products, John Jacobs on the high quality glasses. The company also has a strong foothold in the Japanese and other Asian markets through its Owndays brand.

Brand Comparison

Brand	Main Focus	Suitable For
Lenskart Air	Lightweight and comfortable eyewear	Everyday use
Vincent Chase	Trend-focused and contemporary designs	Fashion-conscious buyers
John Jacobs	Premium styling and sophisticated designs	Buyers seeking premium eyewear
Owndays	Eyewear with an international brand presence	Buyers looking for alternative frame styles

Lenskart Store Network

Lenskart adopts an omnichannel approach – online sales plus physical locations. People can order online or go to a shop to help them choose frames and get eye tests. Lenskart currently operates 2,609 stores in India and 718 stores overseas as of March/April 2026. During FY2026, the company further expanded its store footprint with the addition of hundreds of new stores and new cities.

Lenskart Eye Testing Services

One of the important aspects of Lenskart’s business is eye testing.  The Eye testing service is free at lenskart. Anyone can simply visit shop and ask for eye testing. Selected locations are also offering home eye-testing services. The company has integrated its eye testing and eyewear business, enabling the customer to complete the vision-testing and eyewear-buying process in one ecosystem. By end of FY2024-2025, Lenskart carried out 23.8 million eye tests, including approximately 50% first-time patients in India.

Lenskart Online Shopping Experience

• Lenskart has a vast collection of contact lenses and sunglasses online and frames.
• There are filters to choose from for price, brand, frame shape, colour, size and other product attributes.
• Product images, product specifications, and reviews from customers are also featured on the platform, along with lens information.
• Customers can get a preview of how specific frames will look with their glasses using virtual frame discovery technology.

How to Shop online from Lenskart

Step 1: Visit Lenskart

Log on to the Lenskart website or mobile app.

Step 2: Choose the Category

Select eyeglasses, sunglasses, computer glasses or other type of glasses.

Step 3: Choose a Frame

Have filters by price, frame shape, colour, size and brand.

Step 4: Review Product Information

Check out the frame size, material, ratings and lens options.

Step 5: Enter Prescription Information

If these are prescription eyewear, you can input the necessary prescription data, or use the eye-testing service provided.

Step 6: Select the lens options

Choose the type and coatings of lens as per requirement.

Step 7: Add to Cart

Click on Add to Cart for the selected product.

Step 8: Order the product

Fill in delivery information, choose a payment method and place an order.

Lenskart Business Model

Lenskart’s business model is direct-to-consumer (DTC). The company is selling products through its website, mobile app, and operates a vast brick-and-mortar store network. It’s a business model that integrates manufacturing, technology, retailing, eye test, digital commerce and brand development. The company also has an international business as a result of both its own expansion and the Owndays brand. Technology is employed in areas like product discovery, eye testing, manufacturing, supply chain management and store expansion.

Lenskart International Business

Lenskart is expanding its business beyond India. It has international markets including Japan, Singapore, Thailand, Malaysia, Indonesia, Philippines, Hong Kong, Taiwan, UAE and Saudi Arabia. Owndays acquisition in 2022 was a significant step in the company’s international growth. Owndays brings the Lenskart brand to established markets in Japan and Asia.

Lenskart Technology

Technology plays a significant role in Lenskart’s business plan. The company utilizes technology for product recommendations, store planning, eye testing, supply-chain management and customer experience. Lenskart has also made significant investments in AI and automation to enhance various aspects of its business. It has a technology infrastructure that enables online shopping and in-store retail.

Why Lenskart is Popular?

Large Eyewear Selection

Lenskart has a wide range of options of frames, sunglasses and contact lenses in different price ranges.

Online and Offline Shopping

Customers have online shopping options, and can visit the stores for frame trials and eye testing.

Multiple Price Segments

The company sells budget-friendly as well as high-quality eyewear.

Own Brands

Lenskart Air, Vincent Chase and John Jacobs enable the company to meet different customer needs and budgets, which are all distinct.

Eye Testing Services

Stores and selected home services offer eye testing for visiting customers, enabling customers to shop for eyewear while receiving a vision test.

Technology

Technology is utilized in the shopping, testing, manufacturing and retail process throughout.

Lenskart Customer Reviews

Customer experiences are subject to change based on the product, store, prescription and the type of service.

There are several factors that influence the customers’ satisfaction including the quality of the frame, fitting, the clarity of the lens, the delivery time, the experience of eye testing and the after-sales service.

Customers must verify product specifications, prescription requirements, and return/service conditions before ordering prescription glasses or contact lenses.

Conclusion

From an online eyewear company, Lenskart has expanded into a large omnichannel eyewear company with physical stores, a digital platform, eye-testing services, eyewear brands of their own, and international operations. Prescription Glasses, sunglasses, computer glasses, contact lenses and accessories for the eyes are available at the company.

It has its main brands such as Lenskart Air, Vincent Chase and John Jacobs and it supports its international presence with the help of Owndays. It has embraced technology and online retailing, retail outlets and eye testing, eye product manufacturing to build a unique eyewear retailer model. From affordable to premium, Lenskart is a brand that has been making waves in the eyewear market, both in India and around the world.

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